Brand Assets

A public brand shelf for logos, palette references, and social kit downloads.

Use this page as the single source for internal handoff, launch posts, partner materials, and lightweight press requests.

Quick guidance

Use light wordmark on dark navy surfaces.
Use dark wordmark on sand or white layouts.
Reserve copper for actions and key highlights.
Keep enough margin around the mark in tight placements.

Concept Review

Three cleaner directions

These are candidate identities only. The live site assets stay as-is until you choose one direction to systematize.

Calm Grid

Closest to your reference. Compact app-tile mark, dark field, warm off-white wordmark.

Fit: Best for a premium SaaS or studio feel with minimal visual noise.

Signal Frame

More editorial and system-like. Split line hierarchy makes the company feel broader and more structured.

Fit: Best if you want the brand to read as a product lab or operating company.

Launch Tile

A tighter startup-style lockup with stronger contrast between the company name and descriptor.

Fit: Best for a more energetic launch-oriented identity while keeping the app-tile motif.

Palette

Core colors

These swatches match the website theme, admin skin, social previews, and asset exports.

Harbor Navy#17304F

Launch Copper#C86B3C

Paper Sand#F4EDE2

Signal Mist#D8E2EC

Downloads

Logo and social files

Logo mark

Standalone icon for app tiles, favicons, and compact placements.

SVG PNG 512

Wordmark light

Primary wordmark for dark surfaces and hero usage.

SVG PNG 1024

Wordmark dark

Alternate wordmark for light backgrounds and documents.